The Evolving Role of the Revenue Manager

In this podcast Linus Fredberg answers our questions about Revenue Management and Optimization and walks us through his educational and global career paths.  Linus also talks about what a typical day looks like in his current position as the Regional Director of Northern Europe for Revenue Management for Accor’s MGallery, Sofitel, Sofitel Legend and Emblems collections.

We also ask Linus why he chose to follow a hospitality path and in particular, revenue management.  Linus also explains to our listeners how working in the US, The United Arab Emirates, Indonesia and Europe helped shape his ideas about hospitality and cultural intelligence.  He speaks about some of the highlights of his career and how he has continued to learn and evolve.

Finally, Linus speaks to us about how technology has rapidly become a major disruptor and crucial tool in Revenue and Optimization and how he sees the hospitality field evolving over the next few years.

Linus Fredberg is an accomplished Revenue Management leader with over a decade of experience driving profitability and strategic growth for globally recognized luxury hotel brands across Europe, Asia, and the Middle East. Currently overseeing revenue optimization for a portfolio of 34 properties under Sofitel, Sofitel Legend, MGallery, and Emblems across 15 countries, generating over USD 500 million in annual turnover.
 
 Linus has a proven track record in achieving top-line budget goals, improving RGI and ARI performance year-over-year, and increasing RMS coverage. He is skilled in implementing cutting-edge revenue systems like IDeaS G3 and fostering high-performing revenue management cultures across multi-property portfolios. Linus has successfully led pre-opening strategies for iconic properties such as Raffles London at The OWO.
 
 Linus’ expertise includes pricing strategy, market analysis, forecasting accuracy, and team leadership. He is passionate about leveraging data-driven insights and innovative technologies to shape the future of revenue management in the luxury hospitality sector.