Recruiting and retaining talent in the hospitality and luxury sectors in Morocco

In this podcast, Sophia Mounib talks about recruiting and retaining talent in the hospitality and luxury sectors in Morocco.  Sophia gives our listeners insight into running a hospitality / luxury sector talent business in Casablanca and the challenges she has faced, especially after the COVID pandemic. 

In addition, Sophia talks about the hospitality and tourism industry in Morocco and how it differs from other North African destinations.  Finally, Sophia shares her experiences with associations that she is actively involved in including AICR Morocco and Disciples Escoffier.

Sophia is the Managing Partner at Talent Advisor in Casablanca, Morocco.  Talent Advisor is a platform that enables hoteliers and people in the luxury sector to unlock their talents, build a network and hire the absolute best in Morocco.  She is also the Founder of Hospitality Connect, the first recruitment fair exclusively dedicated to service, hospitality, restaurant and fine jewelry professions in Morocco. 

Beyond recruitment, Hospitality Connect stands out as a dynamic platform for exchange and sharing within a passionate community.  The first edition took place in October 2023 in Casablanca, and the second edition is planned for September 2024.

Sophia started her hospitality career in 2012 after graduating from Glion Institute of Higher Education in Switzerland. Her first experience at the President Wilson Hotel, Geneva, for an F&B Management traineeship was soon followed by a role with Hyatt in human resources. But with a need to understand and master the operational side of the hotel industry, she took on guest-facing roles with Four Seasons, Sofitel and Ritz Carlton before realizing that her true passion for people was in human resources.